Trapit's First B2B Tool Is A Publisher Suite For Building Branded, Customized News Apps

Content discovery startup Trapit is launching a new Publisher Suite today, with tools for publishers to build their own branded, customized versions of the Trapit experience. Spun out from research institute SRI International, Trapit uses the same artificial intelligence technology as Siri and allows uses to create "traps" that find content that's relevant to a given topic. Last fall, the company said it was looking to power other content recommendation apps beyond Trapit itself, and it announced Asian TV conglomerate Astro as its first partner (as well as a strategic investor).

Source: http://feedproxy.google.com/~r/Techcrunch/~3/OMBDZClejXE/

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